Ghost x 7UP. GHOST REVEALS 7UP COLLAB..

When Ghost officially severed its ties with food conglomerate Mondelez, the tactical landscape shifted. But following their massive acquisition by Keurig Dr Pepper, we knew the two-time Brand of the Year was just reloading. The prediction? A massive incoming wave of in-house, authentic flavor crossovers. The first payload from this new alliance has officially been revealed: The 7UP x Ghost Energy Drink. Targeting the classic, crisp lemon-lime signature of 7UP, Ghost is working directly within the Keurig Dr Pepper network to engineer this formula. If their past citrus payloads—like Electric Limeade—are any indication of their current capabilities, we are highly confident this specimen’s flavor profile will hit with absolute precision. Release Info : Phase 1 (Early Access): Ghost is initiating a "Secure-A-Can" drop via their mobile app on the 1st of next month at exactly 12:00 PM Central Time. Operators just cover shipping to secure the asset before the masses. Phase 2 (Retail Deployment): The nationwide retail rollout begins on Monday, April 13th.